Privacy Policy

1. Information we collect

Information you provide

• Account information — your email address and/or phone number and a user identifier, handled through our authentication provider. We do not store your password.
• Pet Profiles — information about your pet, such as name, species, breed, age, weight, and, if you choose to provide it, allergies, health conditions, and medications. Some of this is sensitive information, which you choose to provide.
• Activity & content — the products and foods you scan or search, safety scores, saved items, recipes, care tasks, reminders, logs, and messages you send to the Peeku Advisor.
• Photos you submit — if you choose to submit a photo of a product’s ingredient label to help us add a product we don’t have yet, we collect and process that photo solely to identify the product and improve our catalog.
• Support & communications — information you send us by email or in feedback.

Information collected automatically

• Device & technical data — device model, operating system, app version, language, and similar diagnostics.
• Usage & reliability data — feature usage and crash/error diagnostics used to keep the Service stable and secure.
• Push tokens — if you enable notifications, a device token so we can send the reminders and updates you request.
• Advertising identifier (only with your permission) — if you allow it through Apple’s App Tracking Transparency prompt, our analytics provider (Google Firebase) may access your device’s advertising identifier (IDFA) to measure how features are used and improve the app. We do not use it to serve you third-party ads, and we do not sell or share it for cross-context behavioral advertising. You can decline, or change your choice at any time, in your device settings (Settings → Privacy & Security → Tracking).

Payment information

If you purchase a subscription, payment is processed by the Apple App Store, Google Play, and our subscription provider. We receive your subscription status but do not receive or store your full payment-card details.

2. How we use information

• Provide, personalize, maintain, and improve the Service, including pet-specific scores and recipes.
• Operate the Peeku Advisor and tailor guidance to your Pet Profile.
• Send reminders, notifications, and service messages you have enabled.
• Maintain security, prevent fraud and abuse, and debug and improve reliability.
• Process subscriptions and manage entitlements.
• Comply with law and enforce our Terms.

3. We do not sell or share your personal information

Peeku does not sell your personal information, and does not share it with third parties for those parties’ own purposes or for cross-context behavioral advertising or marketing. We do not display third-party advertising in the Service. We disclose personal information only: (a) to service providers who process it on our behalf and under contract to operate the Service (see Section 4); (b) as required by law or to protect rights and safety (see Section 5); and (c) in connection with a corporate transaction such as a merger or acquisition, with notice where required.

4. Service providers

We rely on a limited set of trusted service providers (processors and subprocessors) that are contractually bound to protect your information and use it only to provide services to us — for example, cloud hosting, database, authentication, and messaging infrastructure (such as Google Cloud and Firebase), our subscription manager, and error-diagnostics tools. These providers are not permitted to use your information for their own purposes.

Where your information is processed. Peeku is based in the United States, and your information is stored and processed in the United States (and in other countries where our service providers operate). If you use the Service from Canada, you understand and agree that your personal information is transferred to and processed in the United States, where privacy laws may differ from those of your province or territory; we protect it as described in this Policy and require our service providers, by contract, to do the same.

5. Legal & safety disclosures

We may disclose information if we believe in good faith that doing so is necessary to comply with a law, regulation, legal process, or governmental request; to enforce our Terms; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of Peeku, our users, or the public.

6. Data security

We use administrative, technical, and organizational measures designed to protect your information, including encryption in transit, access controls, and reputable cloud infrastructure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work continuously to safeguard your information.

7. Data retention

We retain your information for as long as your account is active or as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we delete or de-identify your personal information within a reasonable period, except where retention is required by law.

8. Your rights & choices

You may access, correct, export, or delete much of your information directly in the App (for example, edit or delete a Pet Profile, or delete your account). You can also contact us at legal@getpeeku.ai to exercise these rights. You may control notifications in your device or app settings. We will not discriminate against you for exercising your privacy rights.

9. California privacy rights

If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the right to: know and access the personal information we collect and how we use it; request correction of inaccurate personal information; request deletion of your personal information; and be free from discrimination for exercising these rights. We do not sell or “share” (for cross-context behavioral advertising) your personal information, and therefore do not offer an opt-out of sale/share. Because some pet information you provide (such as health conditions) may be considered sensitive, we use it only to provide the Service you request and not to infer characteristics about you. To exercise your rights, contact legal@getpeeku.ai; we may need to verify your identity before responding.

10. Canadian privacy rights

If you are located in Canada, we handle your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, including Quebec’s Act respecting the protection of personal information in the private sector (as amended by Law 25). You have the right to: access the personal information we hold about you and request a copy; request correction of inaccurate or incomplete information; withdraw your consent to our collection, use, or disclosure of your information (which may limit or end your ability to use the Service); and request deletion of your information, subject to legal retention requirements. Quebec residents may also request portability of the computerized personal information they provided to us. We rely on your consent — and, where applicable, the necessity of processing to provide the Service you request — as our basis for handling your information. To exercise any of these rights, contact legal@getpeeku.ai; we may need to verify your identity first, and we will respond within the timeframes required by applicable law. If you have an unresolved concern, you may contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator (for Quebec residents, the Commission d’accès à l’information).

11. Children’s privacy

The Service is intended for adults (18 and older) and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

12. Changes to this Policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date above and, for material changes, provide additional notice in the App or by email.

13. Contact us

Questions or requests about your privacy? Contact Peeku Inc. at legal@getpeeku.ai.